Azerbaijan balances tourism losses from old markets with new growth engines

Azerbaijan is witnessing a stunning transformation in its tourism landscape. While the number of visitors from traditional source countries like Russia, Türkiye, and Iran has dipped, a new wave of tourists from China, Central Asia, and Gulf countries is reshaping the sector’s dynamics. This evolving trend not only reflects changing geopolitical and economic realities but also opens up fresh opportunities for Azerbaijan’s tourism industry to diversify and grow.

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